Dunelm Homes

When 'Dunelm Castle Homes', part of the Esh Group, changed its name, they asked for a complete brand make-over. A relatively unknown brand soon became a major player on the North East scene due to consistency in the branding, advertising an increase in PR, mail shots and opening events.

We updated the identity, dropping the castle and bringing it back into brand with the rest of the Esh group, to give it stronger recognition and standing. Then we brought the literature into line, creating newer, modern, computer generated housing imagery and a consistent look across the packages.

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