Sunderland Aquatic Centre
For the new ground-breaking Aquatic Centre, Sunderland County Council decided to make a large investment. They wanted something that was not only eye catching but the largest in the north east. A 50m pool and diving pool to the highest standards.
To launch this they required a stand out marketing campaign. The idea came from getting people to think bigger!! The biggest pool, needed the biggest water wings, the biggest hats, the biggest water fins. The creative was used across 96 sheets, mailers, media advertising, corporate literature and programmes.
All in all a very successful launch, and a memorable solution to a now iconic building.Copyright© Drummond Central